The New Luxury Buyer: Younger, Richer and Well-Wired

luxury brands

NYT Dec 02, 2014)

When brands like Gucci, Louis Vitton, Dior and Prada are struggling to survive in a market where the luxury fashion market is actually growing, everybody should take notice.

“That crowd is only going to get larger and more heterogeneous — both geographically and demographically, analysts say. By the end of this decade, the global luxury consumer base will probably reach 400 million people, according to Bain, and climb to 500 million by 2030. Most of that growth will be fueled by steady economic growth in emerging markets, particularly in Asia, as well as the proliferation of digital and mobile technologies that enable consumers and brands to connect with one another in new and different ways”

http://www.nytimes.com/2014/12/02/fashion/the-new-luxury-buyer-younger-richer-and-well-wired.html?_r=0#story-continues-4

A digital revolution, most large fashion brands seems to have a “status quo” attitude to, have occurred. Flag stores and private showrooms is getting outdated. They are time consuming and often too much of a bother for the busy new high tech generation of rich people.

A fantasy budget for marketing is no longer enough to keep a market position. Digital presence and availability is the new mantra. The only question is; who will trigger the wave of change?

ItsMeSee is developing technology solutions for digital excellence. We are seeking luxury fashion brands and investors for our Pilot project.

Please contact us at: iva@itsmesee.com

This movie explains what we are doing (prototype quality): https://vimeo.com/102903937

 

 

 

Fashion, individual choice or industrial decision?

 

3413f12

 

Large dominant brands are selling us dreams. They dress up photo models and celebrities in tailor-made versions of their clothes, then Photoshop them until they are almost not recognizable. These pictures create a dream and illusion they sell us through massive media campaigns.

How many of us have bought into this illusion only to find out we do not fit in the dream when the clothes, we have bought on-line, arrives. Because of all the hassles of returning clothes, we end up putting them in the back of the closet, only getting rid of them when enough time has passed for our guilty conscience to let it happen. This is not only bad for the environment, it is also putting a serious brake on on-line shopping and therefore our choices of stores and brands.

People have an aversion to fashion on-line.
The real power over what we buy is still with us; you and me.

This is under the assumption we have any real choices in fashion we can try on. Often this is not really the case as only a few dominating chains are available and within easy reach.

For many people on-line shopping is the only alternative to chain store selections.

When buying clothes on-line we still use technology developed for paper; The Photo. The digital media have possibilities web stores have not even begun to use. Clothes are dynamic flexible objects with a personality photos cannot bring out. They are individual choices and their personality needs to match our own.

ItsMeSee
The vision behind our project is to make all types of fashion universally available and bring out the full potential of the digital media. We allow you as a customer to try on clothes and accessories, to create whole outfits independent of brand and location. Effective, adaptive shopping and a selection not dictated by mass production alone will give our customers choices they would normally only find in small backstreet stores in big cities.

Our customers will stand out in any crowd of “average consumers”. Simply because they can!

 

  • We are seeking investors and fashion brands, see link above for contact info.

 

Seeking brands for ItsMeSee fashion hub

2ed887f

 

If millions of people all over the world can try on your designs, most of the job is done.The design will sell itself.

ItsMeSee is marketing and sales directly to the customers. People from all over the world can look at each fashion item like if they had it in their hand. They can even try it on for individual fit and look and order directly!

 Logo 2

How much will this cost the brand?

If we choose to work with your brand, we do all the digitalization and simulation work at our cost. Each simulation could take 100 man hrs or more to get to the level and quality we set as standard. The simulation will be like nothing you or your new customers have ever seen before!

Our whole purpose is to boost sales for the brands we cooperate with. We keep 20% of sales price from what we sell through the ItsMeSee fashion hub.

Each brand keep their own stock and ship out the products ordered. ItsMeSee is a pure marketing and sales channel.

If we cannot help increase your sales, we will not make money and it will not cost you anything. But if we can make your brands grow exponentially, as we expect we can, we will make tons of money and so will you.

Two Letters of Intent

Is your fashion brand interested, sign Letter of Intent (LOI) with us (not a contract, only a show of interest) and your brand will be considered for a contract. Send us a presentation of you and your brand and we will send you two LOI’s, one for participating on the pilot and one for being part of our fashion hub.

Please contact us: iva “at” itsmesee.com

 

Fashion brands with ItsMeSee

brands_donated_3

ItsMeSee campaign is ending after in about a week.

We are happy to have been promoting this brands and hope to have a very truthful cooperation in the future also.

Have a look at their galleries:

SONDRELLA – voting gallery – http://www.itsmeseeblog.com/?page_id=1098

Heli MG – voting gallery – http://www.itsmeseeblog.com/?page_id=1300

Fikorus Jewelry – voting gallery – http://www.itsmeseeblog.com/?page_id=1437

Cataleya London – voting gallery – http://www.itsmeseeblog.com/?page_id=619

SANA HASHMAT COUTURE – voting gallery – http://www.itsmeseeblog.com/?page_id=682

Jenè Stefaniak – voting gallery – http://www.itsmeseeblog.com/?page_id=825

Made in Montauk – voting gallery – http://www.itsmeseeblog.com/?page_id=2418

Far Far Away – voting gallery – http://www.itsmeseeblog.com/?page_id=204

À la Modè – voting gallery – http://www.itsmeseeblog.com/?page_id=733

nÅrsk – voting gallery – http://www.itsmeseeblog.com/?page_id=622