Network is absolutely essential if you are going to succeed in the very competitive fashion industry.

Ralph Lauren started by designing mens ties: “I didn’t know how to make a tie,” Lauren confessed to Vogue in 1982.

History of Polo Ralph Lauren

“I didn’t know fabric, I didn’t know measurements. What did I know? That I was a salesman. That I was honest. And that all I wanted was quality.” Lauren’s ties were wider and more colorful than other ties on the market and they soon found a niche, first in small menswear stores and later in the fashionable Bloomingdale’s department store.

The Polo empire began in the late 1960s, when Lauren, then a clothing salesman, got sick of selling other people’s neckties and decided to design and sell his own. Lauren had no experience in fashion design, but he had grown up in the New York fashion world, selling men’s gloves, suits, and ties. In 1967, he went to his employer, Abe Rivetz, with a proposal to design a line of ties, but Rivetz told him, “The world is not ready for Ralph Lauren.”

Within a year, Lauren decided to form his own company with help from his brother Jerry and $50,000 in backing from Norman Hilton (Ralph Lauren’s first investor), a Manhattan clothing manufacturer.

The company, Polo Fashions, Inc. (which changed its name to Polo/Ralph Lauren Corporation in 1987), expanded the Polo menswear collection to include shirts, suits, and sportswear, as well as the trademark ties.

In a rare move, Lauren then began designing clothes for women as well as for men. His first designs–men’s dress shirts cut for women-met with great success in 1971, and soon sales topped $10 million.

Network is absolutely essential if you are going to succeed in the very competitive fashion industry. If you do not have an Ivy League employer with 150 years history in the fashion industry, willing to back you, success may take very long to accomplish.

ItsMeSee offers an unfair technology advantage to brands willing to stand with us.

www.itsmeseeblog.com

Please contact iva@itsmesee.com for more information.

The future of fashion is digital technology

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Interview written by Rebecca Cringan

For the most part it’s about keeping pace with today’s consumer, a consumer with an attention span of maybe two or three months rather than years, as in the past.

There are literally billions of online digital devices out there  today.

Even if the consumer is planning on going to a bricks-and-mortar
store, they almost always browse online first,” says Alf Dagsvold, founder of
the Norwegian company ItsMeSee, an interactive 3-D browsing platform for consumer fashion. “To survive, the wholesaler and retailer have to take this
into consideration. It is not enough to have an online presence. It has to be much more consumer-centric and use the digital possibilities with all their potential.”

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It seems a digital footprint is the only way to accurately ensure longevity
for your brand. “Ten years ago, advertising had much stronger channels
to the consumer than today,” continues Dagsvold. “Advertisements in
magazines, on TV, and the Internet were largely unavoidable for the
consumer. It is not so anymore as you can record programs and let the TV
filter off all commercials before seeing them, and there is also streaming
with no commercials at all. Pop-ups and ads can easily be blocked in
browsers. Reach and impressions used to define how well an advertisement was going and how many eyeballs it got. Over the last few years this has
changed drastically. Now it is about how much the consumer engages with
the product that defines the success of marketing. Product presentation, in useful, engaging tools, where the consumer has all the control, is the only
way to be around the next 10 years.”

To this end, Dagsvold and his team put consumers in the central, primary
position, allowing them to virtually try on any combination of apparel for look and fit. The combination of technology used makes the system smooth and user-friendly. “The digital representation with exact individual body shape
and measurements creates a highly personal experience,” says Dagsvold. “This gives consumers an opportunity to freely create their own looks but also the option of receiving automatic styling suggestions from an evolving, adaptive system.”

Brands working within the system have a prototype showroom that allows
them to see how consumers are engaging with their wares. Once that’s
determined, they can move the product to the Web store. “What we offer
is the opportunity to test products before starting large, costly production.
Plus, they then have a captured audience waiting,” says Dagsvold. “Regardless of how good products are, getting to market is often extremely challenging
for someone just starting up. There are buyers, wholesale agents, and store owners who are basically gatekeepers to existing infrastructure. Unless the
emerging designer is already quite wealthy, it can take years and years to reach a broad audience. A personal Web store is often not a very good option as it is very difficult, time-consuming, and costly to generate traffic. We want to
offer talent a real opportunity to prosper, without large upfront investment.”

It all comes back to Matthew Klein’s cloud-based PLM: “A digital footprint,”
he says, “if you’re not doing it, guaranteed your competition is.”

https://apparelnews.media.clients.ellingtoncms.com/news/documents/2016/08/11/AI081116_online_1.pdf

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We are seeking fashion brands for our Pilot project.

Please contact iva@itsmesee.com for more information, or write a comment below.

The New Luxury Buyer: Younger, Richer and Well-Wired

luxury brands

NYT Dec 02, 2014)

When brands like Gucci, Louis Vitton, Dior and Prada are struggling to survive in a market where the luxury fashion market is actually growing, everybody should take notice.

“That crowd is only going to get larger and more heterogeneous — both geographically and demographically, analysts say. By the end of this decade, the global luxury consumer base will probably reach 400 million people, according to Bain, and climb to 500 million by 2030. Most of that growth will be fueled by steady economic growth in emerging markets, particularly in Asia, as well as the proliferation of digital and mobile technologies that enable consumers and brands to connect with one another in new and different ways”

http://www.nytimes.com/2014/12/02/fashion/the-new-luxury-buyer-younger-richer-and-well-wired.html?_r=0#story-continues-4

A digital revolution, most large fashion brands seems to have a “status quo” attitude to, have occurred. Flag stores and private showrooms is getting outdated. They are time consuming and often too much of a bother for the busy new high tech generation of rich people.

A fantasy budget for marketing is no longer enough to keep a market position. Digital presence and availability is the new mantra. The only question is; who will trigger the wave of change?

ItsMeSee is developing technology solutions for digital excellence. We are seeking luxury fashion brands and investors for our Pilot project.

Please contact us at: iva@itsmesee.com

This movie explains what we are doing (prototype quality): https://vimeo.com/102903937

 

 

 

Fashion, individual choice or industrial decision?

 

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Large dominant brands are selling us dreams. They dress up photo models and celebrities in tailor-made versions of their clothes, then Photoshop them until they are almost not recognizable. These pictures create a dream and illusion they sell us through massive media campaigns.

How many of us have bought into this illusion only to find out we do not fit in the dream when the clothes, we have bought on-line, arrives. Because of all the hassles of returning clothes, we end up putting them in the back of the closet, only getting rid of them when enough time has passed for our guilty conscience to let it happen. This is not only bad for the environment, it is also putting a serious brake on on-line shopping and therefore our choices of stores and brands.

People have an aversion to fashion on-line.
The real power over what we buy is still with us; you and me.

This is under the assumption we have any real choices in fashion we can try on. Often this is not really the case as only a few dominating chains are available and within easy reach.

For many people on-line shopping is the only alternative to chain store selections.

When buying clothes on-line we still use technology developed for paper; The Photo. The digital media have possibilities web stores have not even begun to use. Clothes are dynamic flexible objects with a personality photos cannot bring out. They are individual choices and their personality needs to match our own.

ItsMeSee
The vision behind our project is to make all types of fashion universally available and bring out the full potential of the digital media. We allow you as a customer to try on clothes and accessories, to create whole outfits independent of brand and location. Effective, adaptive shopping and a selection not dictated by mass production alone will give our customers choices they would normally only find in small backstreet stores in big cities.

Our customers will stand out in any crowd of “average consumers”. Simply because they can!

 

  • We are seeking investors and fashion brands, see link above for contact info.

 

Seeking brands for ItsMeSee fashion hub

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If millions of people all over the world can try on your designs, most of the job is done.The design will sell itself.

ItsMeSee is marketing and sales directly to the customers. People from all over the world can look at each fashion item like if they had it in their hand. They can even try it on for individual fit and look and order directly!

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How much will this cost the brand?

If we choose to work with your brand, we do all the digitalization and simulation work at our cost. Each simulation could take 100 man hrs or more to get to the level and quality we set as standard. The simulation will be like nothing you or your new customers have ever seen before!

Our whole purpose is to boost sales for the brands we cooperate with. We keep 20% of sales price from what we sell through the ItsMeSee fashion hub.

Each brand keep their own stock and ship out the products ordered. ItsMeSee is a pure marketing and sales channel.

If we cannot help increase your sales, we will not make money and it will not cost you anything. But if we can make your brands grow exponentially, as we expect we can, we will make tons of money and so will you.

Two Letters of Intent

Is your fashion brand interested, sign Letter of Intent (LOI) with us (not a contract, only a show of interest) and your brand will be considered for a contract. Send us a presentation of you and your brand and we will send you two LOI’s, one for participating on the pilot and one for being part of our fashion hub.

Please contact us: iva “at” itsmesee.com